Marketing Consultant ( February - June 2021)


THE OPPORTUNITY

For 25 years, Citizen Schools has been a pioneer in educational equity. Since opportunity, unlike talent, is not equally distributed, we have provided hands-on learning experiences that ignite curiosity, build confidence, and expand horizons for over 50,000 underrepresented middle school students. Together with our partners, including 25,000 career mentors, we have exposed students to ideas and connections, helping them access even better opportunities than previous generations.

Today, we engage underserved students in hands-on learning, in school, and after school. Our students are creators and problem-solvers, not just consumers. They become scientists, artists, mathematicians, engineers, writers, and programmers. We also apply best practices from our direct service work to systems-level advancement of STEM mentorship and learning by working with communities.

Together we are transforming education in school, after school, and across communities.

THE ROLE

As our Marketing Consultant, you will support all of our program models and National Team to promote our brand, market our services, and play a critical role in fundraising and development campaigns.

This is a part-time position, working 24 hours a week from February through June 2021, and will report to the Chief Growth Officer. While the hours are flexible, they should be during regular business hours 9am-5pm.

Candidates from Boston, New York City, North Carolina, and Bay Area California preferred; though remote work is encouraged through June 2021 for employee health and safety.

KEY RESPONSIBILITIES

Marketing Content, Copywriting, and Campaign Execution

  • Develop content and support with copywriting for our owned channels from ideation to execution of:
    • Newsletters
    • Email marketing
    • Website: citizenschools.org and makersandmentors.org
    • Social media: develop and maintain content calendars, draft and schedule posts and monitor results
  • Support campaigns that drive attendance and/or fundraising:
    • Year-end appeals
    • Events: fundraising and development events, program-related events (ex: Career Connections), thought-leadership events (ex: Virtual Coffee Hour, BIPOC leadership series, SXSW EDU)
  • Paid marketing support and execution including:
    • Paid social media
    • Sponsorships
  • Analytics and Optimization
    • Develop campaign reports
    • Track social media analytics, including: spend, reach, engagement
    • Website analytics: visitors, engagement, goals, and website trends
    • Work closely with the Marketing team to analyze, test, and make optimizations

QUALIFICATIONS & EXPERIENCE

  • Minimum of 3 years of marketing or advertising experience
  • Passion for and commitment to Citizen Schools’ mission, vision, and values
  • Strong written and verbal communication skills; copywriting experience a plus
  • Detail-oriented
  • Ability to juggle multiple projects, tasks and prioritize among requests
  • Proficiency with digital marketing platforms: social media (Facebook, Instagram, LinkedIn, and Twitter), Hootsuite, Mailchimp, Squarespace, and Google analytics
  • Team player and collaborator
  • Understand the importance of data, analytics, and proficiency in basic data analysis
  • Background in education or nonprofit work a plus

We request that applicants provide a writing sample and an example social media campaign where the applicant played a major role in executing (writing, posting, analysis).


COMPENSATION & BENEFITS

This is a contract position for 20- 24 hours per week with an hourly rate of $40/hour. Hourly rate commensurate with experience.


ABOUT CITIZEN SCHOOLS

Citizen Schools helps all students to thrive in school and beyond through hands-on learning and career mentors. Our vision is that all students have experiences and career mentors that ignite curiosity, build confidence and help them develop into the next generation of leaders. Together we are transforming education in school, after school, and across communities.

To learn more about our work, please visit www.citizenschools.org.


EQUAL OPPORTUNITY EMPLOYER

Citizen Schools is an equal opportunity employer and does not discriminate on the basis of sex, race, color, religion, sexual orientation, national origin, cultural heritage, ancestry, political belief, age, marital status, pregnancy, physical or mental disability, or veteran status. Citizen Schools is compliant with the Americans with Disabilities Act and we are committed to making special accommodations for your interview or work as a member of our team. If specific accommodations are needed, please contact us and we will work to accommodate your needs.